Retail Analytics/Statistics

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This manual is also available in the software.

Retail Analytics

Face Recognition

Select one of the graphics available. A description for each one is provided on the right side.

It's possible to only select the start date. In that case, it will be considered the whole day.

Percentile

Define the 2 percentiles to be displayed in the generated graphics.

Aggregate Time/Gender

By aggregating gender, the graphic will join the values from male and female providing a total. Aggregating time, combined with the selected Time Split, generates the graphic with the time aggregated on that time split. For instance, aggregating time, having the time split in weekdays and selecting one month span, it would display the days of the aggregated days of the week.

Time split

Determines what each plot will represent in the graphic.

Targeted Advertising

Triggers

Here you can configure the conditions to trigger events on the player. The conditions can be age, gender and/or mood profiles. When those conditions are met, the player will play the selected media for the specified duration.

Media

Upload the wanted media here so it becomes available in the trigger configuration. This media will be uploaded to the player when the trigger is created.

Options

Age Span

Age spans are used for Triggers and the viewing of some graphics. The purpose it to have several age spans that fulfill all possible ages.

Mood Profiles

A mood profile is a set of intervals of the four possible mood indicators in the software. For instance, a possible profile can be one that considers people happy.

Schedule

The schedule is configured by adding exceptions to the schedule itself. This means that each entry corresponds to a period of time where the graphics won't yeld results (i.e.: the store is closed).

For instance, if the schedule is from 9:00 to 13:00 and then from 14:00 to 18:0, one would add the exceptions from 00:00 to 09:00, from 13:00 to 14:00 and from 18:00 to 23:59.

Site Preferences

Preferences regarding the web server.

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